Impact Of Product Recommendation On your Shopify Store

                                                               

When selling your products online, you need to be able to continuously engage and keep the shopper in your Shopify store. By displaying personalized product recommendations, you can easily do it.

Some time store owners just install a simple plugin, in that case, they are not getting successful results.

Displaying recommendations should be a priority when setting up your Shopify store. Wiser is one of the Best Shopify Apps allowing you to choose the kind of recommendation you want to display and place them in different parts of your store.

Let’s understand why product recommendation is important for your Shopify store? Or what are the Impacts of Personalized Product Recommendations on your store sales?

1. Store Revenu can be Increase by 31% With product recommendation

With Product Recommendations, you can continuously display products that the shopper is more likely to buy. This way you can increase chances of converting them and in turn, growing your revenue.

Amazon displays recommendations across their eCommerce site, from their homepage to product pages to the cart. This has a marked effect on their revenue. In fact, 35% of Amazon’s revenue is generated by its recommendation engine.

2 Reduced cart abandonment

Personalized product recommendations can improve cart abandonment by up to 4.35%.

Set up a ‘Recently Viewed Products’ widget on your cart page. Once a shopper adds a product to their cart, they would see these recommendations. When they intend to exit the page or abandon their cart, these recommendations can help you bring them back or keep them in your Shopify store for longer.

You can directly set up personalized product recommendations on the cart page and define what kind of recommendations you want to display. Wiser also integrates with SlideCart to make it easier for you to add upsell and cross-sell recommendations on the cart drawer.

3. Increase Store Engagement by 50%

By smartly placing recommendations at the right parts of your store, you can keep your store visitors engaged.

When a new visitor lands on your store, they start scrolling through products. After looking through a few product pages, typically, they would get to the end of one of the pages and intent to exit the store. By placing personalized product recommendations at the end of the product page, you can keep them on your store for longer, lowering drop-offs and increasing engagement.

4. Product Recommendations can Increase your conversion by 26%

You need to set up different strategies to increase or you end up losing out on potential shoppers. Personalized product recommendations have been a leading solution for many online stores to help them increase conversions without being intrusive.

Visits, where shoppers clicked on recommendations, saw a 26% increase in revenue. Gym+ Coffee, an athleisure clothing brand, saw an 18% increase in conversions by displaying personalized product recommendations to shoppers.

5.  Increase customer return rate by 56%

Always try to deliver a positive shopping experience to your customers. With personalized recommendations displayed in your store, customers would find it convenient to shop from you and when they plan to make another purchase, they would return to your store.

6. Better email performance

With a personal and direct way of communicating with customers, almost every Shopify merchant uses email to increase their sales. Many brands add product recommendations in their emails, ensuring these products align with the shopper’s interests and behavior on-site. By adding recommendations to emails, you can capture the attention of these shoppers and make them come back to your store.

Wiser's recommendations can be enabled within your favorite email marketing app— Mailchimp or Klaviyo— to let you send a newsletter with recommendations tailored to your customers.

Watch: Personalized Recommendations Shopify App - Wiser

Summary:

Product recommendations are a powerful way to convert your visitors into customers and increase your store revenue. By displaying personalized product recommendations on your Shopify store, you can get your visitors to continue browsing your store and nudge them to make another purchase.

Our personalized product recommendations app, Wiser, is built to allow merchants to set up AI-powered recommendations that cater to each shopper, delivering high conversions. You can now avail Wiser’s 14 day free trial to test out recommendations and see just how effective they are in boosting your revenue.

Read Also: Best Practices and Growth Hacks for Higher Conversions
Read also: Types of Personalized Product Recommendations To Increase Sales