In-Store Strategies to Upsell and Cross-Sell Products With Product Recommendations like Amazon Does

Before Start Let's Understand what are Upsell and Cross-Sell Campaigns?

Upselling is a strategy where you influence the customer to purchase more expensive items, upgrades, or other add-ons to increase the order value. While Cross-selling is when you promote a different product or service to a customer to increase their order value. Unlike upsell, cross-sell allows the merchant to sell more items.
The tactic is usually used to show shoppers that they must own the recommended product since it complements the product that they were intending to buy.

1. Homepage Recommendations

Amazon’s homepage is filled with smart personalized product recommendations that the shopper can’t help but browse through and eventually convert on.
You can easily set up homepage recommendations using Wiser. We recommend adding the New Arrivals widget and the Recently Viewed widget to your Shopify storefront. This will cater to both new and returning customers.

2. Product Page Recommendation

When shoppers reach the end of your product page, they literally reach a dead end. A large number of your shoppers then drop-off your store. By placing cross-sell and upsell product recommendations on your product page, you can easily ensure shoppers keep browsing more products and eventually, end up making a purchase.

Using Wiser, you can place recommendation widgets on your product page. We recommend adding the ‘Similar Products’ recommendation widget as well as the ‘‘Inspired By Your Browsing’ widget to give your shoppers multiple options to choose from.

3. Cart Page Recommendations

You can directly set up personalized product recommendations on the cart page and define what kind of recommendations you want to display. Wiser also integrates with SlideCart to make it easier for you to add upsell and cross-sell recommendations on the cart drawer.

4. Thank You Page Recommendations
Your existing customers are easier to sell to than having to acquire new customers. The probability of selling to an existing customer is 60-70%. One of the best strategies to sell to them is using cross-sell tactics. By showing existing customers cross-sell recommendations based on their past purchases, you can easily convert them. And where better to convert them than on your thank you page!

Off-Store Strategies to Upsell and Cross With Personalized Product Recommendations

5. Facebook Messenger
Facebook Messenger is a popular platform. With chatbots and Messenger marketing platforms, it’s easier for merchants like you to set up Messenger marketing and tap into this channel to talk to your customers better.

Octane AI is a Shopify app built for Messenger marketing. Using the app, you can set up a conversational flow that shows upsell product recommendations to shoppers who abandoned their cart. The functionalities of such marketing apps are immense and it’s important as a growing store to leverage this.

6. Email Marketing

Using your email marketing app, you can set up campaigns that upsell shoppers who have abandoned their cart to nudge them not only to come back to shop but also to increase their order value. Or, you can cross-sell products based on what the shopper has already bought, sending an email to bring in repeat purchases.

7. Web Push Notifications

Web push notifications are sent directly to the shopper’s screen, ensuring your message is highly visible. You can send notifications on OneSignal by segmenting your subscribers based on a specific product they have bought and sending product recommendations that pair well with that product.

For instance, if you sell headphones, you can target shoppers who bought Sony headphones and recommend a Sony headphone stand that suits their purchase.

Conclusion:

Upsell and cross-sell are tactics set up by even top Shopify stores to help them ensure they don’t lose shoppers. These tactics allow you to successfully engage shoppers without annoying them. Start upselling and cross-selling your products by setting up Wiser.