In-Store Strategies to Upsell and Cross-Sell Products With Product Recommendations like Amazon Does
Before Start Let's Understand what are Upsell and Cross-Sell Campaigns? Upselling is a strategy where you influence the customer to purchase more expensive items, upgrades, or other add-ons to increase the order value. While Cross-selling is when you promote a different product or service to a customer to increase their order value. Unlike upsell, cross-sell allows the merchant to sell more items. The tactic is usually used to show shoppers that they must own the recommended product since it complements the product that they were intending to buy. 1. Homepage Recommendations Amazon’s homepage is filled with smart personalized product recommendations that the shopper can’t help but browse through and eventually convert on. You can easily set up homepage recommendations using Wiser. We recommend adding the New Arrivals widget and the Recently Viewed widget to your Shopify storefront. This will cater to both new and returning customers. 2. Product Page Rec...