How Shopify Apps help you To Set up a High-Converting Shopify Store like Amazon
We analyzed every tactic used on Amazon, from storefront to cart page, and how you can enable them on your Shopify store. Also, We are suggesting here some best Shopify apps that help you to achieve your goal.
1. Product page recommendations to lower drop-offs
Displaying recommendations should be a priority when setting up your Shopify store. Apps like Wiser simplify your task, allowing you to choose the kind of recommendation you want to display and place them in different parts of your store.
On the product page, Amazon displays up to 8 recommendation widgets. These product recommendations allow Amazon to provide opportunities for the shopper to continue looking at other products, even if they don’t want to buy the product they are looking at. I think this is the best way to engage your customers with your product.
How You Can Do it With your Store:
Display product recommendations on your product pages. Using Wiser, you can display the ‘Related Items’ widget and ‘Inspired by Your Browsing History’ widget to provide relevant and personalized recommendations that shoppers are sure to click on.
2. Display storefront recommendations to increase shopper browsing
When shoppers land on Amazon’s homepage, they are greeted with product recommendations. First up, Amazon displays a ‘Recently Viewed’ widget so that shoppers can instantly access last viewed products.
How to set up this tactic on your Shopify store:
You can enable AI-powered product recommendations on your Shopify store using Wiser. Based on best practices, displaying the ‘New Arrivals’ widget or ‘Trending Products’ widget on your storefront will help you gain the traction you need.
3. Showcase collections that are in demand
During this pandemic, Amazon has been displaying ‘Personal Safety Supplies’, making it easy for their shoppers to find and buy these products. They also displayed ‘Kindle e-Readers’ since more people were staying in and reading.
How to set up this tactic on your Shopify store:
On the Shopify theme editor, you can add collections to your storefront. Ensure that these collections are relevant to the shopper during the time. For instance, you can curate an ‘Essentials’ collection with products best suited for shoppers while they work from home or stay safe.
4. Collection page recommendations for easier access
Amazon displays 4 recommendation widgets on the collection pages. They place one widget at the top of the page before displaying the products within the collection and 3 at the bottom.
How to set up this tactic on your Shopify store:
Wiser is one of the best Shopify apps. Wiser allows you to display recommendations on the collection page based on the collection that the shopper is viewing. The Wiser app has various product recommendation widgets that one can use to display other products in a smart way – Recently viewed, top-selling, trending, related products, featured, handpicked recommendations, inspired by your browsing and more.
5. A customer account with all the details at your fingertips
Amazon’s customer account page is a personalized dashboard for the shopper. Their users can view their addresses, payment options, credit balance, past orders, recommendations, and wishlists.
How to set up this tactic on your Shopify store:
Apps like Flits are designed to enhance the store’s customer account experience. Merchants can use Flits to customize their customer account to the smallest detail and include features like wishlist, reorder function, and Recently Viewed Items.
6. Display reviews on the product page
Display reviews are the best way to allow shoppers to see what other customers think of the product and help them make a decision. Amazon collects and displays reviews on their product pages, allowing customers to rate the product.
How to set up this tactic on your Shopify store:
Setting up reviews on your product pages is easy! The Photo Reviews & Testimonials app allows you to collect and display reviews and ratings on your Shopify store. You can customize your reviews section however you please and even moderate the reviews you are receiving.
7. Functional design
Amazon uses color to visually indicate more important elements on their product pages. You would notice that their product pages only use color to note important information, like using the color red for the price of the product and using their brand colors for the ‘Add to cart’ and ‘Buy now’ buttons.
How to set up this tactic on your Shopify store:
With Shopify’s theme editor you can customize the product page according to your preferences. Such a tactic of using color to highlight information is best for brands with a minimalist design.
8. Customized Thank You Page with recommendations
Once Amazon shoppers have placed an order, they are shown a thank you page, with the order confirmation and some recommendations for other products that the shopper may want to get as well.
How to set up this tactic on your Shopify store:
If you haven’t already customized your thank you page, ReConvert is the best app for this. The Shopify app allows merchants to customize their thank you page, adding upsell offers, post-purchase surveys, and other elements to your thank you page.
If you’d like to display recommendations on the thank you page that are similar to Amazon, display an ‘Inspired By Your Browsing History’ widget.
9. Cart page recommendations to increase AOV
Amazon displays 6 recommendations widgets including ‘Saved for Later’ widget, ‘Sponsored Products Related to Items in your Cart’, and ‘Browsing History’.
How to set up this tactic on your Shopify store
By displaying recommendations on different parts of your Shopify store, you can continue pitching new products to shoppers. You can increase AOV by 11% with product recommendations.
If you’d like to follow Amazon’s lead, there are 2 types of recommendation widgets you can display on the cart page:
- Inspired by Your Browsing History
- Recently Viewed Items
10. Make shoppers eager to buy with a gamified pop-up
Shoppers love rewards! You can use this mindset to make new visitors stay on your Shopify store for longer and convert them into customers. Gamified pop-ups allow shoppers to unlock a small offer— from free shipping to 20% off— through a fun spin the wheel game.
You can set up such a pop-up with the EVM Spin Wheel app and customize the pop-up to match the look and design of your Shopify store. The app also integrates with the email app of your choice so that newly collected emails can be synced to your subscriber list.
We hope These 15 smart strategies can help you establish your brand as a unique online store within your niche and ensure that your shoppers receive a personalized experience.
Comments
Post a Comment